What is Apollo.io?
Apollo.io is a B2B lead generation and sales engagement platform with a database of 250M+ contacts. It combines lead sourcing, email outreach, and CRM integration in one tool, making it ideal for data-driven outbound sales teams.
Apollo.io Pricing
Apollo offers a free plan (75 credits/seat/month). Paid plans start at $49/month (Basic), $99/month (Professional), and custom Enterprise pricing.
Who Should Use Apollo.io?
B2B sales teams, SDRs, and founders who need leads + email outreach in one platform.
Key Features
- 250M+ B2B contact database
- Firmographic + intent data
- Email sequences
- CRM integrations (Salesforce, HubSpot)
- Chrome extension
- Free plan
Try Apollo.io
Ready to try Apollo.io? Start a free trial today:
Full Apollo.io Review
For the full breakdown of Apollo.io — pricing, pros, cons, and our verdict — see our – __BRK__Apollo.io Review (2026).
See how Apollo.io compares to other tools in our Best Cold Email Tools 2026 guide.
Apollo.io vs the Alternatives
Apollo’s differentiator is the lead database bundled with outreach, so the decision usually turns on data versus sending infrastructure:
- Apollo vs Instantly – lead engine against volume infrastructure
- Apollo vs Smartlead – all-in-one convenience against outbound infrastructure
- Apollo vs Saleshandy – lead engine against volume infrastructure
If budget is the deciding factor, our cold email tool pricing comparison puts every plan’s real cost side by side.