What is Apollo.io? (2026 Guide) — B2B Lead Gen Platform Explained

What is Apollo.io?

Apollo.io is a B2B lead generation and sales engagement platform with a database of 250M+ contacts. It combines lead sourcing, email outreach, and CRM integration in one tool, making it ideal for data-driven outbound sales teams.

Apollo.io Pricing

Apollo offers a free plan (50 credits/month). Paid plans start at $49/month (Basic), $99/month (Professional), and custom Enterprise pricing.

Who Should Use Apollo.io?

B2B sales teams, SDRs, and founders who need leads + email outreach in one platform.

Key Features

  • 250M+ B2B contact database
  • Firmographic + intent data
  • Email sequences
  • CRM integrations (Salesforce, HubSpot)
  • Chrome extension
  • Free plan

Try Apollo.io

Ready to try Apollo.io? Start a free trial today:

Full Apollo.io Review

For the full breakdown of Apollo.io — pricing, pros, cons, and our verdict — see our Apollo.io Review (2026).

See how Apollo.io compares to other tools in our Best Cold Email Tools 2026 guide.

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